Atlanta Convention & Visitors Bureau announces hotel occupancy in the city of Atlanta surged the weekend of Super Bowl LIII at 96 percent, according to data from Smith Travel Research. This is a 94 percent increase from the same period in 2018.
“This is a tremendous win for our entire hospitality community as we welcomed 150,000 out-of-state visitors for Super Bowl LIII,” said William Pate, president and CEO, Atlanta Convention & Visitors Bureau. “It was truly a citywide effort as our partners, hotels, restaurants, attractions and 10,000 Team ATL volunteers greeted guests with our famous Southern hospitality.”
From Friday, Feb. 1 to Monday, Feb. 4, the NFL required over 20,000 rooms on peak nights in the metro area and secured 100 venues for Super Bowl-related events. Downtown Atlanta’s 12,000 hotel rooms within a mile of Mercedes-Benz Stadium allowed fans to easily walk to the game and nearby festivities. Of the 15 official events sanctioned by the NFL, 13 took place on the Super Bowl campus.
Super Bowl LIII marked the third time in 25 years Atlanta hosted the marquee event.
The year 2000 signaled the end of an era for some, but for the city of Atlanta, a new beginning. Long before the clock struck midnight on Dec. 31, 1999, the city prepared to welcome thousands of football fans as it hosted Super Bowl XXXIV. Now, nearly two decades later, the same holds true. Although the city is not entering a new millennium, Atlanta turns the page on a new chapter.
Eighteen years in the making
In 2000, metro Atlanta’s population was 4.1 million. Since then, the city’s accessibility, affordability and amenities led to an additional 1.6 million people. Today, 5.8 million residents call metro Atlanta home, making it the third fastest-growing region in the country. In addition to a growing population, visitation to the city continues to break records. Topping out at 17.8 million visitors at the beginning of the millennium, 2017 welcomed 53 million travelers, both international and domestic, to the Big Peach. To accommodate this growth, more than 12,000 hotel rooms joined the city’s portfolio to bring 2000’s inventory of 83,300 to today’s 96,600.
Hartsfield-Jackson Atlanta International Airport earned the title “World’s Busiest Airport” in 2000 as it welcomed more than 80 million passengers. This growth continues as it remains the busiest and 2017 saw 103.9 million travelers traverse its runways.
On top of Atlanta’s sustained growth, new industries settled here, making it a destination for techies, movie buffs and foodies alike.
A film tax credit that did not exist in 2000 now allows Atlanta to rank among the top destinations for television and film in the world. In 2017, 320 film and TV projects shot in Georgia creating $2.7 billion in economic impact. Atlanta acted as New York City for the Marvel Cinematic Universe, Panem for Hunger Games tributes and the streets of LA for Fast and Furious drivers.
In addition to becoming “Y’allywood”, Atlanta competes as the Silicon Valley of the East, with more than 13,000 tech-based companies. Atlanta is the No. 1 city for web developers, a top-ten U.S. data market center and a top-ten city with the most technology jobs. For a sense of this growth, 3,891 individuals staffed technology establishments headquartered in Atlanta in Y2K. Today, that number exceeds 20,000.
Atlanta stands as “The City in the Forest” and continues to stay green with more than just impressive economic impact numbers. The city is the most forested urban area in America with more than 47 percent tree canopy. Atlanta BeltLine, the city’s rail-to-trail crown jewel, started as Ryan Gravel’s master thesis to turn dilapidated train beds to multi-use trail in the year 2000.
Over the last 18 years, 11 of the 22-mile project is complete, working to connect 45 intown neighborhoods throughout Atlanta. The longest linear arboretum also resides along the path, boasting more than 22 miles of greenery, with 90,000 of the city’s trees planted there since 2000.
The last 18 years blessed Atlanta with good food fortune. 2000 left no room for James Beard Award nominees representing Atlanta on its list, however, that number rocketed to 102 since the Titans and Rams faced off in the Georgia Dome. Krog Street Market and Ponce City Market sat as largely abandoned warehouses last time Atlanta hosted the Super Bowl. Now, both house food halls with stalls from international and renowned Southern chefs.
In just shy of two decades, Atlanta continues to grow as a city with more to offer than meets the eye. Super Bowl 53 positions the city in the spotlight on its growth as a global hub. The year 2000 held significance for Atlanta and began the momentum it continues experiencing almost 20 years later.
Sources: Hartsfield-Jackson Atlanta International Airport, Atlanta Journal-Constitution, Trees Atlanta, Technology Association of Georgia, JamesBeard.org
Atlanta Convention & Visitors Bureau (ACVB) elected Dexter Warrior to serve as chair of the board of directors for 2019. Warrior serves as principal & chief operating officer of T. Dallas Smith & Company.
“As we enter the final stretch of one of Atlanta’s most transformative decades, Dexter’s leadership will help us continue to promote Atlanta as one of the leading convention and leisure destinations in the country,” said William Pate, president and CEO, ACVB. “As a life-long resident and long-standing supporter of Atlanta’s hospitality community, Dexter will be a great asset to ACVB and the 53 million visitors traveling here annually.”
Warrior joined ACVB’s board in 2012. He began his career in real estate in 1981 and joined T. Dallas and Company in 2010. He is involved in the Atlanta Commercial Board of REALTORS, The Carter Center Board of Councilors, the Atlanta Business League, Georgia State University Real Estate Honorary Board and Leadership Atlanta. Warrior earned his Bachelor of Business Administration and master's in real estate from Georgia State University.
“As a native Atlantan, I’ve witnessed the city’s hospitality industry grow and I am thrilled to chair ACVB during an exciting year, kicked off by Super Bowl LIII,” said Warrior. “Our many amazing developments throughout the region continue to make Georgia a welcoming destination for the world to visit.”
ACVB’s chair is elected by the board of directors.
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