During the days leading up to Super Bowl LIII, nearly 1 million people will visit Atlanta’s hotels, restaurants and attractions. Atlanta is uniquely set-up to host major events from citywide conventions to marquee sporting events. As the city heads into Super Bowl LIII, below are the sheer numbers needed for preparation for this large-scale event.
- 96,600 hotel rooms in metro Atlanta
- 20,100 hotel rooms on peak contracted by the NFL
- 11,800 rooms within a one-mile radius of Mercedes-Benz Stadium
- 100 venues secured for Super Bowl-related events
Hartsfield-Jackson Atlanta International Airport
- Estimated 3,250 flights per day arriving at Hartsfield-Jackson Atlanta International Airport, up from 2,500 flights per day.
- Estimated 200,000 passengers arriving per day, a 30 percent increase in passenger volume
- Estimated 183,000 MARTA tickets from Airport Station
- Estimated 200,000 Uber/Lyft pickups from the airport
- 75,000 seats at Mercedes-Benz Stadium
- 21,000 parking spaces
- 4,000 miles of fiber will accommodate simultaneous livestreaming by 75,000 fans
- 2,400 flat-screen televisions throughout the stadium to keep fans connected with the game
- 1,900 wireless access points
- 190 club suites
Team ATL Volunteer Program
- More than 32,000 people applied to Team ATL volunteer program
- Team ATL received more than 5,000 applicants in the first 24 hours
- 10,000 volunteers selected through the interview process
- 450 volunteer captains and one honorary captain, Warrick Dunn, former NFL running back for the Atlanta Falcons
- 22 languages spoken by Team ATL including American Sign Language
- More than 200 local, diverse and certified businesses participating in the NFL’s Supplier Diversity Program for Super Bowl LIII
- More than 30 business categories represented, including a variety of event management, catering, transportation, printing, security and waste removal suppliers
- 30 civil rights and social justice murals to be installed around the city
Atlanta Convention & Visitors Bureau (ACVB) hosted its largest-ever Hospitality Industry Briefing Wednesday at The Carter Center as the organization collaborated with the Atlanta Super Bowl Host Committee to present a Super Bowl LIII update to the city’s hospitality community. More than 400 industry attendees heard presentations covering a variety of aspects of the game including ancillary events, logistics, volunteer program, marketing initiatives and community engagement. ACVB and the host committee are working in tandem to plan and prepare Atlanta’s hospitality community for this large-scale event as more than one million attendees are estimated to visit Atlanta during the several days of festivities leading up to the game.
“We are excited for Super Bowl LIII, and this briefing allowed Atlanta’s host committee to share how ACVB’s members can get involved and further demonstrate the impact the game will have on the city,” said William Pate, president and CEO, ACVB. “Atlanta’s hospitality community is critical in creating a visitor’s first impression as they visit the destination.”
Super Bowl LIII, slated for Feb. 3, 2019 at Mercedes-Benz Stadium, returns to Atlanta for the third time in the city’s history. Atlanta also hosted the game in 1994 and 2000.
Atlanta Hospitality Hall of Fame welcomes four new inductees as part of the 20th annual celebration Thursday, Nov. 1. Held at Flourish in Buckhead, the ceremony honors Kathleen Bertrand, Gov. Nathan Deal, Claudia Mashburn and Ben Shanley as key supporters of Atlanta’s hospitality industry.
“We are very honored to welcome these individuals to the 2018 Atlanta Hospitality Hall of Fame class,” said William Pate, president and CEO, Atlanta Convention & Visitors Bureau (ACVB). “Their contributions to Atlanta’s hospitality community have had a significant impact not only on our visitors, but also on those who call Atlanta home. We are delighted to honor their life’s work.”
Kathleen Bertrand serves as executive producer and founder of BronzeLens Film Festival. Created in 2009, BronzeLens establishes Atlanta as a destination for film and production by people of color. She also worked at Atlanta Convention & Visitors Bureau (ACVB) for 32 years, serving as senior vice president of community and governmental affairs until 2015. During her time with ACVB, Bertrand created the Diversity in Hospitality Industry Summit, was recognized as one of Atlanta’s top hospitality industry leaders by Atlanta Business Chronicle, was named to the Top 100 Black Women of Influence list by Atlanta Business League and was included on the list of Most Influential African-Americans in the Meetings and Tourism Industry by Black Meetings & Tourism Magazine. Bertrand also founded Hospitality Industry Professionals, an organization dedicated to growth of diverse leadership within the hospitality industry through education, professional development, mentoring and networking.
Elected Georgia’s 82nd governor in 2010 and reelected in 2014, Gov. Nathan Deal successfully secured Georgia’s ranking as the No. 1 state in which to do business for five consecutive years. Deal’s leadership on infrastructure, tax reform and workforce development initiatives contributed to the creation of more than 700,000 private sector jobs since 2011, set up $10 billion in transportation funding over the next 10 years and helped to make Georgia a top destination for worldwide industry leaders. Additionally, Georgia’s tourism demand grew 39 percent in 2017, the highest the state has seen in almost a decade. Last year alone, Georgia’s tourism industry generated $63.1 billion in economic impact and sustained more than 460,000 hospitality industry-related jobs across the state. During Deal’s time in office, Atlanta was selected to host the 2018 College Football Playoff National Championship, MLS All-Star Game, Super Bowl LIII, NCAA Men’s Final Four and many citywide conventions.
Claudia Mashburn serves as chief concierge for Atlanta Marriott Marquis. Mashburn began her career with Marriott brands in 1982 at Marriott Biscayne Bay in Miami as bell captain. Following a successful career in Miami, she relocated to Atlanta in 1987 and worked both the front and concierge desk at Atlanta Marriott Marquis. During Atlanta’s time hosting the Centennial Olympic Games, Mashburn organized and staffed the International Olympic Committee desk as the Marriott Marquis hotel liaison and assisted international dignitaries, executive committee members and international press. She’s received the Where Magazine Silver Plume Susan Sturgis Hyde Distinguished Service Award for her ongoing contributions to tourism, the hospitality industry and the community at-large, while also being selected to join Les Clefs d'Or concierge society for her local expertise and commitment to excellence when assisting hotel guests. Additionally, Mashburn is involved with Concierge Society of Atlanta, Atlanta Community Food Bank and Project Open Hand.
Ben Shanley retired as the senior vice president of National Foodservice Operations for Coca-Cola North America in 2018 after serving the company for 35 years. During his time with Coca-Cola, Shanley’s role included creating and articulating operational strategies and tactics and collaborating with bottlers, foodservice distributors and service providers to drive best-in-class customer value. He served as chair and executive committee member of International Foodservices Manufacturers Association and was selected as the sixth person in the organization’s history to receive the Distinguished Foodservice Executive Award for his outstanding contributions to the industry. Additionally, Shanley was honored with the Roger Milliken Career Achievement Award by GS1 US as a champion for consumer transparency, food traceability and supply chain visibility. He served on the International Foodservice Distributor Association Supplier Advisory Council and as executive committee member and past chair of Atlanta Convention & Visitors Bureau.
In addition to honoring the 2018 Hospitality Hall of Fame inductees, ACVB will present the Spurgeon Richardson Member of the Year Award. This year’s finalists are Green Media Works, Proof of the Pudding and Sensational Baskets. Millie Phillips of Proof of the Pudding will also be recognized as Volunteer of the Year.
Presenting sponsors for the event are Delta Air Lines, Inc., The Coca-Cola Company and Atlanta Business Chronicle. Individual tickets or tables are available for purchase by visiting www.atlanta.net/halloffame.