Financial services provider Primerica, Inc. brings its premier biennial event, Primerica International Convention, to Atlanta June 19-22. The city’s largest corporate meeting anticipates nearly 50,000 conventioneers, bringing $44 million in direct spending to the local economy.
“Our convention provides a great opportunity for us to celebrate our accomplishments and set the course for the remainder of the year. We expect the event to bring together tens of thousands of our teammates to Atlanta’s Mercedes-Benz Stadium where they will learn from dynamic leaders, attend workshops and seminars, and enhance their skills,” said Glenn Williams, CEO, Primerica. “The convention will help us maximize the many opportunities that lie ahead for Primerica, our clients, and our representatives. Primerica remains ideally positioned to meet the evolving needs of middle-income families across North America now and for years to come.”
Headquartered in Duluth, GA, Primerica provides financial services to middle-income households throughout North America. The convention gathers at Georgia World Congress Center and for the first time at Mercedes-Benz Stadium.
“Since Atlanta last hosted Primerica in 2015, Downtown’s walkable convention and entertainment district has transformed with the opening of Mercedes-Benz Stadium and upgrades to Centennial Olympic Park and Georgia World Congress Center,” said Mark Vaughan, executive vice president and chief sales officer, Atlanta Convention & Visitors Bureau. “We are thrilled to welcome the convention back as one of the city’s largest conventions and economic drivers.”
Primerica International Convention will return to Atlanta in 2021.
Major League Baseball (MLB) announced Atlanta as host to the 2021 MLB All-Star Game. The annual matchup between the American League and National League’s top athletes will be played at SunTrust Park. This marks the third time Atlanta welcomes the Midsummer Classic, the first since 2000.
“Major League Baseball is pleased to award our 2021 All-Star Game to the Braves and the City of Atlanta, which partnered on a compelling All-Star Week bid,” said Robert D. Manfred, Jr., MLB Commissioner. “We look forward to showcasing the best of our sport and the Braves’ new home, SunTrust Park, to a global audience.”
SunTrust Park debuted in 2017 and is currently the newest MLB stadium. The mixed-use complex surrounding the park, The Battery Atlanta, has become a destination for visitors with restaurants, shopping and entertainment offerings.
“Bringing the MLB All-Star Game to Atlanta will be an incredible showcase of SunTrust Park, The Battery Atlanta and the city’s ability to host marquee sporting events,” said William Pate, president and CEO, Atlanta Convention & Visitors Bureau. “Visitors will enjoy shopping and chef-driven restaurants as well as a full list of fan-friendly events leading up to the game.”
In addition to the game, Atlanta will host numerous other events including Home Run Derby, a celebrity softball game, FANFest and All-Star Futures Game, a showcase match featuring the best young players from around the league.
“From this year’s Super Bowl to next year’s Final Four, Atlanta knows how to work with its partners to stage the greatest sports events in the world,” said Atlanta Mayor Keisha Lance Bottoms. “Hosting the 2021 All-Star Game is an honor, and nothing could be more fitting for the hometown of the record holder for most All-Star Game selections — the Atlanta Braves’ own Hank Aaron.”
The 92th MLB All-Star Game joins a growing list of high-profile sporting events in Atlanta including the 2018 College Football Playoff National Championship, 2018 MLS All-Star Game, Super Bowl LIII in 2019 and 2020 NCAA Men’s Final Four.
The award-winning Music Voyager series premieres a new episode, focused on all things Atlanta culture, on April 8 as part of Atlanta Film Festival. This marks the fourth episode highlighting the destination and the greatest number of times one city has been featured. As part of the ninth season, the two episodes pull in voices and personalities representing different areas of Atlanta’s creative class, shining a spotlight on local musicians, artists, culinarians and sports fanatics.
More and more visitors are looking to Atlanta as a cultural destination,” said William Pate, president and CEO, Atlanta Convention & Visitors Bureau (ACVB). “Our 53 million visitors a year experience our museums, theatres and musical ensembles, and Music Voyager’s success here stands as a testament to the growing interests our guests want to explore while in the city.”
The first episode introduces the connection between a classical musician and a chef as they prepare a meal with a unique twist, and the Lotus Eaters Club’s creation of VR-compatible labels for Orpheus Brewing Company. Also featured are the ties Atlanta United FC established between a hip-hop artist and a photographer, and further the idea of Atlanta’s interwoven creative community.
With insight into Atlanta’s civil rights history and street art, part two continues the dive into the multifaceted arts and culture landscape throughout the city. The connection between a popular late-night watering hole and an artist's market gives a look into the dining scene, and a cinematic work is brought to life by comedians. The episode wraps with a behind-the-scenes snapshot of an up-and-coming rapper from Southwest Atlanta and his producer, representing the diversity of the city.
“The stories we are telling about the creative culture in our city are getting a tremendous amount of exposure,” said Andrew Wilson, executive vice president and chief marketing officer, ACVB. “These two new episodes continue in that direction, revealing aspects about Atlanta that not everyone would discover on their own.”
The newest installment debuted in international markets in January 2019, including Asia, Europe, South America and Australia. Previous Atlanta episodes garnered 2.35 billion views throughout 2016 and 2017.