To advance capabilities of selling and marketing Atlanta as a premier convention, meetings and tourism destination, Atlanta Convention & Visitors Bureau (ACVB) launches a new website – DiscoverAtlanta.com. This marketing platform is designed for meeting planners and visitors to explore the city through inspirational stories powered by machine learning and personalization.
DiscoverAtlanta.com personalizes content based on factors such as interests and geolocation. The new site showcases Atlanta’s iconic attractions, restaurants and hospitality businesses through articles, videos and imagery while elevating destination stories through the unified Discover Atlanta social media channels. Enhanced culinary content will spotlight local chefs and their dishes to tell the destination’s food story. Businesses and individuals across the city will be featured to showcase the history, diversity and progressiveness of Atlanta.
“The DiscoverAtlanta.com platform allows us to understand our visitors better, delivering destination content to leisure audiences, meeting planners and convention attendees in new methods to keep Atlanta top of mind,” said William Pate, president and CEO, ACVB. “Tourism continues to be paramount to Atlanta’s economy as the destination welcomed an estimated 57 million visitors in 2019, supporting 300,000 hospitality jobs in the metro area. This marketing technology will be a great resource as people begin to travel to Atlanta once again.”
Along with information about where to stay and what to do, this website offers the latest updates on what is permitted throughout the destination regarding COVID-19. Users will find details on cleaning procedures, mask guidelines, social distancing protocols and hours of operation for restaurants and attractions. Companies throughout the city’s hospitality industry are implementing new processes to safeguard guests and employees as the city welcomes visitors back to Atlanta. The content on DiscoverAtlanta.com inspires people in both the dreamer phase of travel and those currently ready to explore the destination.
Meeting planners will also find a wealth of resources at DiscoverAtlantaMeetings.com with a suite of online products to assist with every step of hosting an event in Atlanta. 360ATL allows for virtual site visits, giving planners the ability to explore the city as well as hotels and venues. ACVB’s online venue catalog is another tool that offers the ability to create a personalized catalog to assess more than 200 restaurants, facilities and attractions that double as event spaces.
Atlanta Convention & Visitors Bureau (ACVB), in partnership with Expedia Group Media Solutions, launches a campaign to welcome visitors back to Atlanta following travel restrictions from COVID-19. The campaign creates travel packages aimed at inspiring regional visitors and locals to safely enjoy Atlanta as tourism gradually increases. A survey by MMGY Travel Intelligence shows 67 percent of travelers are likely to take a trip by personal car during the next six months.
“The goal of this campaign is to provide a boost to Atlanta’s hospitality industry over the summer,” said William Pate, president and CEO, ACVB. “Our members have introduced new measures to ensure the safety of employees and visitors while providing a fantastic Atlanta experience.”
Participating hotels are located in Atlanta’s Downtown, Midtown and Buckhead neighborhoods and offer savings that include breakfast and parking, special pool packages and other amenities. Many properties are located within walking distance of attractions included in Atlanta’s CityPASS program, offering discounted entry rates to multiple venues. Upon arrival at the hotel, guests will receive a complimentary Destination Passport containing savings from retailers and restaurants at Lenox Square and Phipps Plaza, two of Atlanta’s most notable shopping centers.
While in the city, visitors can experience tours of Atlanta’s public art, its neighborhoods and green spaces; civil war to civil rights, its history and heritage or various types of cuisine. There are a variety of tours that also highlight sights and scenes of Atlanta as a top movie and film destination. Groups can travel by private car, electric cart, Segway, bicycles, by foot or even virtually.
Hotel packages are available at expedia.com/discoveratlanta.
Georgia World Congress Center is First Convention Center in U.S. to Achieve GBAC STAR™ Facility Accreditation
Georgia World Congress Center Authority (GWCCA) announced it is the first convention center in the U.S. to achieve GBAC STAR™ facility accreditation from the Global Biorisk Advisory Council (GBAC), a Division of ISSA, the leading trade association for the cleaning industry. The GBAC STAR program helps commercial and public facilities of all sizes establish and carry out an organized approach to cleaning, disinfection and infection prevention.
“We are honored to be pacing the industry by achieving GBAC STAR accreditation,” said Frank Poe, executive director of Georgia World Congress Center Authority. “Although events will look different moving forward, our commitment to our customers, show attendees and team members that the highest cleaning and disinfection protocols are being implemented at GWCC hasn’t changed. We would expect nothing less of ourselves and for our facility.”
“In the wake of COVID-19, meeting planners, exhibitors and attendees want assurances that venues are doing everything they can to provide a safe, clean environment,” added Joe Bocherer, GWCCA’s chief commercial officer. “By achieving GBAC Star certification, we continue to demonstrate our commitment to providing our customers with the best facility in the country to host their show.”
The performance based GBAC STAR program enables facilities to create and maintain an effective cleaning, disinfection and infectious disease prevention program. To achieve GBAC STAR accreditation, facilities must demonstrate compliance with the program’s 20 elements, which range from standard operating procedures and risk assessment strategies to personal protective equipment and emergency preparedness and response measures. Learn more about GBAC STAR accreditation by visiting www.gbac.org.