Vice President, Brand
Sheretha Bell leads brand strategy for Atlanta Convention & Visitors Bureau (ACVB) including digital and social content, messaging, photography/video content and print publications. She oversees the visual components for sales, marketing, membership and special events to elevate Atlanta’s destination appeal to meeting planners and leisure travelers.
With love and passion for Atlanta, Bell steers the creative direction for ACVB’s annual meeting, Atlanta Hospitality Hall of Fame, atlanta.net and manages the conception and brand consistency of the annual 50 Fun Things to See and Do in Atlanta, Peachtree Connects, Tour Manual, Planner’s Guide, International Guide and bi-monthly publication Atlanta Now. She leads the editorial team for the ATL insider blog and Discover Atlanta monthly e-newsletter, reaching 75,000 subscribers monthly. Bell currently serves on the social media committee for 2020 NCAA Men’s Final Four. At her direction, ACVB’s social media channels saw 131 million impressions in 2018. Bell also guided the branding for the full renovation of ACVB’s main office, covering 32,000 sq. ft.
Bell plays a key role in the development and execution of the Music Voyager television episodes that feature Atlanta’s creative community. She helped conceptualize and execute the award-winning I AM ATL and Atlanta Is campaigns, bringing together top creatives, chefs, performing artists, visual artists and influencers with a strong national and international presence to experience Atlanta as a premier leisure destination.
Bell is a member of American Marketing Association, Delta Sigma Theta Sorority, Inc. and Cascade United Methodist Church. When she isn’t creating innovative campaigns, Bell averages 135 in bowling and is involved with PTA, Smyrna Soccer and Smyrna Little League as a room mom and team mom. She is a very proud mother of two boys.
She began her career at ACVB in 2000 as specialist, sales and marketing research. Bell oversaw marketing and promotions efforts for the sales division which included client events, collateral and presentations, trade show booth design, apparel and promotional items. In 2011, Bell was promoted to director, content and creative. She also served on the social media committee for Super Bowl LIII, the marketing committee for NCAA Men’s Final Four in 2013. Prior to ACVB, Bell held positions with Better Brands of Atlanta, Inc. and Royal Staffing Services.
Bell graduated magna cum laude from Spelman College with a bachelor’s degree in English.