William Pate

President and CEO

William Pate
William Pate

As president and CEO of Atlanta Convention & Visitors Bureau (ACVB), William Pate is charged with maintaining tourism as one of the city's top economic drivers. The industry brought nearly 53 million visitors to metro Atlanta in 2017, generating $15 billion in visitor spending and sustaining approximately 290,000 jobs.

Prior to joining ACVB, Pate served as president of Career Sports & Entertainment, a national sports marketing and representation firm. He is the former chief marketing officer of BellSouth, one of the world's largest communications companies. Prior to joining BellSouth, Pate supervised domestic and international advertising and communications at MCI during the telecom ad wars of the 1990s.

In 2019, Atlanta Magazine named Pate one of the most influential leaders in Atlanta and Georgia Trend magazine included him on its list of 2019 Notable Georgians. Atlanta Business Chronicle honored him multiple times as one of Atlanta's 50 most admired CEOs. American Marketing Association’s Atlanta Chapter selected him as corporate marketer of the year, and Atlanta Business Chronicle named him to its 100 most influential Atlantans list every year since 2009.

Hospitality Sales and Marketing Association International recognized Pate as one of the top 25 most extraordinary minds in sales and marketing. He received the International Gay and Lesbian Travel Association award of appreciation for his commitment to diversity and inclusion within the travel industry.

Pate is very active in the Atlanta community, serving on the board of directors for Children’s Healthcare of Atlanta, Metro Atlanta Chamber, Central Atlanta Progress, Children’s Museum of Atlanta, East Lake Foundation and Woodruff Arts Center. He is also on the Board of Councilors of The Carter Center and the industry advisory board for Georgia State University’s Cecil B. Day School of Hospitality Administration.

Pate’s involvement in Atlanta’s sports industry includes serving on the boards of Atlanta Sports Council, Chick-fil-A Peach Bowl and Chick-fil-A College Football Hall of Fame. He is also vice president of the Atlanta Host Committee, which managed the 2018 College Football Playoff National Championship and will manage Super Bowl LIII in 2019 and 2020 NCAA Men’s Final Four.

He is also a leader in the nation’s hospitality industry, serving on the board of directors of U.S. Travel Association and is the 2018-2019 chair of Destinations International.

A native of Atlanta, Pate grew up in Decatur and attended Georgia State University where he received his undergraduate degree in journalism and his graduate degree in communications.

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