Charles Jeffers, Senior Vice President, Operations and Executive Director East Point, Sales & Marketing of the Atlanta Convention and Visitors Bureau (ACVB), is leading the partnership between ACVB and the city of East Point. Jeffers is responsible for overseeing the destination marketing of East Point in an effort to boost hotel demand and visitation for the city.
A 18-year ACVB veteran, Jeffers previously served as vice president of membership and technology prior to his appointment as senior vice president. Jeffers was an integral part of the $50,000 re-launch of Atlanta.net in 2007 which now includes social networking and interactive forums. He also launched the For Members Only (FMO) website, where ACVB members download leads, access events and convention calendars. The FMO site was the first site of its kind at fruition, and continues to be at the forefront of other convention and visitors bureau member sites.
Jeffers' previous positions with the Bureau included vice president of technology, director of technology, technical support administrator, manager, information systems, and manager, technology. Jeffers led numerous national and international projects for ACVB, including manager of operations for the Welcome South Visitor Center for the 1996 Centennial Olympic Games, which serviced more than 20,000 visitors during the Games. Prior to ACVB, Jeffers worked in research at Georgia State University and as a law researcher for the Supreme Court of Bermuda.
Jeffers is a member of the Destination Marketing Association International, where he serves on the sales and marketing, technology and social responsibility committees. He is also an active member of the Cisco IP Telephony User's Group Southeast Chapter and the Ungerboeck Software User's Group.
A 1990 graduate of American International College, Jeffers holds a master's degree in public administration from Georgia State University and a certificate of information technology management from Georgia Institute of Technology.
A native of Bermuda, Jeffers and his wife, Antoinette, have two children and reside in Atlanta.