Gregory Negas Pierce

Executive Vice President & Chief Administrative Officer/CFO

Gregory Pierce headshot
Gregory Pierce headshot

Gregory Pierce joined Atlanta Convention & Visitors Bureau (ACVB) in 1987 and currently serves as executive vice president and chief administrative officer/CFO.  He is responsible for all financial, accounting, reporting, human resources, research and technology functions of ACVB and related subsidiaries, reporting directly to the CEO and board of directors. Pierce serves on the boards of all of ACVB's subsidiary companies including ACVB Enterprises, LTD; ATCOMM Publishing; and ACVB Foundation, Inc. He is directly involved in setting the strategy for metropolitan Atlanta's hospitality industry, which drives an annual direct economic impact of more than $12 billion dollars.  Pierce's duties also include the oversight of the company's consolidated annual budget of approximately $28 million.

Pierce manages the facilities and leasing negotiations for ACVB and related company space requirements. He is also responsible for the creation and implementation of a structured compensation plan designed to target employees' pay at their level of performance, along with all performance management programs and employee benefit plans.
Pierce is recognized as a leader in the destination marketing industry and is often invited to speak on a variety of topics at industry meetings. These topics include performance management, compensation plan design, web marketing, destination research tactics and others.
Before joining the ACVB team, Pierce was employed at Pannell Kerr Forster, certified public accountants, from 1984 to 1987. He is a native Atlantan and a graduate of Emory University's Goizueta Business School. Pierce is also an alumnus of the Leadership Atlanta Class of 2001.
Pierce's extensive community involvement is focused primarily in the arts community. He serves on the board of directors of Several Dancers Core, Dance Augusta and 7 Stages Theatre, where is he chairman of the board. He has previously served on the board of Beacon Dance Company and for three years served on the Dance Panel for the Georgia Council for the Arts where he traveled the state of Georgia reviewing dance companies applying for state funding.

Media Contacts

Rachel Peavy
Director, Public Relations
Michelle Jachim
Manager, Public Relations
Stacy Shade
Specialist, Public Relations
Victoria Lightfoot
Coordinator, Public Relations