The Atlanta Convention & Visitors Bureau (ACVB) announced the promotion of Rachel Peavy to director of public relations. In her new role, Peavy will create and implement campaigns to support ACVB marketing, sales and tourism programs. She will also work closely with the organization’s leadership team on corporate positioning and community relations outreach. Peavy replaces Lauren Jarrell, who is leaving the ACVB after 11 years to start a communications consulting practice.
“As head of the public relations department, Lauren has done a superb job elevating the Bureau’s voice in the national and local media and has been a trusted advisor on media issues affecting the Bureau,” said William Pate, president and CEO of ACVB.
Peavy came to ACVB in 2010 as the public relations manager. Prior to joining ACVB, Rachel worked with Edelman’s Atlanta office in their consumer practice supporting campaigns for travel and tourism clients including Beaches of South Walton Tourist Development Council, Hotel Sales and Marketing Association International (HSMAI), Hilton Orlando, Iberostar Hotels & Resorts, International Association of Amusement Parks and Attractions, and Travel South USA.
She began her career at Rubenstein Associates in New York City where she assisted with high-profile consumer clients and co-managed the press room for the 2004 Tribeca Film Festival.
An active member of the Public Relations Society of America (PRSA), Rachel is currently co-chair for the local Travel and Tourism Special Interest Group.
“Rachel has been an excellent leader during her three years here at the Bureau,” said Pate. “She and Lauren have worked very closely together and I am confident Rachel will provide a seamless transition into her new role.”
Celebrating 100 years of hospitality, Atlanta Convention & Visitors Bureau is a private, nonprofit organization created to favorably impact the Atlanta economy through conventions and tourism.
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