The Atlanta Convention and Visitors Bureau’s (ACVB) I AM ATL campaign has been recognized as the Best Travel Integrated Campaign by the Web Marketing Association. The campaign targets meeting planners and is one of the largest advertising efforts for the company to date.
“This campaign has done an excellent job of capturing the attention of our best customers,” said William Pate, president and CEO of the ACVB. “I am very happy USDM and the ACVB team are receiving this recognition for their efforts.”
Launched in 2012, the $1.1 million campaign included four concepts that ran in print and digital industry trade publications, targeting the large and mid-sized meetings market. Each advertisement incorporated a member of Atlanta’s hospitality industry who delivered key messages about the city’s walkability, accessibility, dining and collaborative hospitality community.
To date, the campaign has generated more than 80 million print impressions. Six months after the launch of the campaign, ACVB reported an eight percent increase in sales leads.
Celebrating 100 years of hospitality, Atlanta Convention and Visitors Bureau is a private, nonprofit organization created to favorably impact the Atlanta economy through conventions and tourism.