Primerica brings nearly 50,000 attendees to Atlanta

Mercedes-Benz Stadium
Mercedes-Benz Stadium

Financial services provider Primerica, Inc. brings its premier biennial event, Primerica International Convention, to Atlanta June 19-22. The city’s largest corporate meeting anticipates nearly 50,000 conventioneers, bringing $44 million in direct spending to the local economy.

“Our convention provides a great opportunity for us to celebrate our accomplishments and set the course for the remainder of the year. We expect the event to bring together tens of thousands of our teammates to Atlanta’s Mercedes-Benz Stadium where they will learn from dynamic leaders, attend workshops and seminars, and enhance their skills,” said Glenn Williams, CEO, Primerica. “The convention will help us maximize the many opportunities that lie ahead for Primerica, our clients, and our representatives. Primerica remains ideally positioned to meet the evolving needs of middle-income families across North America now and for years to come.”

Headquartered in Duluth, GA, Primerica provides financial services to middle-income households throughout North America. The convention gathers at Georgia World Congress Center and for the first time at Mercedes-Benz Stadium.

“Since Atlanta last hosted Primerica in 2015, Downtown’s walkable convention and entertainment district has transformed with the opening of Mercedes-Benz Stadium and upgrades to Centennial Olympic Park and Georgia World Congress Center,” said Mark Vaughan, executive vice president and chief sales officer, Atlanta Convention & Visitors Bureau. “We are thrilled to welcome the convention back as one of the city’s largest conventions and economic drivers.”

Primerica International Convention will return to Atlanta in 2021.